Sustainable Choices

“Ageing is less about the way you look and more about how you got there”

A woman will make countless decisions throughout her life. The decisions we make reflect a lot about ourselves, whether intentional or not. What we choose to do tells the world who we are. A woman must decide; when she marries, if she has a career, children or both, and how she wants to live. Eventually a woman decides how she wants to look as she ages, even if that decision is to do nothing, it is still a decision. The decision has been complicated by choices we need to make according to our beliefs and to somehow make that work for us in todays world.  The integrity of a woman’s choice says a lot about her. Is it financially, physically and environmentally sustainable? While a woman may feel good about choosing injectables containing organic active peptides,  is she compromising her core beliefs if the active ingredients contribute to the destruction of endangered natural habitats?

Some women are concerned about the impact of ingredients and chemicals on their bodies, others are concerned about the social discrimination associated with using products that are lacking an environmental conscience. Whether the choice is driven by personal or social codes, there is an increasing accountability for the choices we make.

In the quest for youth, beauty and youth, discussions amongst women quickly turn into a competition of the sustainability of their choices. To be able to answer questions about sustainability of a product, there must be a level of understanding and awareness. The benefit of a formula on the skin does not outweigh the danger or abuse to natural resources. With greater customer awareness, driven by the need to make informed decisions, there is more transparency within the cosmetic industry than ever before. When selecting a cosmetic off the shelf, women seek the symbols signaling fair trade, organically grown, locally made or PETA approved. With increased accountability, we are noticing a strong alignment between cosmetic companies and the women who use their products. If women are able to use a product that reflects their morals and ethics, they will let the world know.

As women discuss their cosmetic choices, being aligned with locally made, animal testing free, natural and organic products is becoming more important than the label on the bottle. The accountability of a skin care company is as much a reflection of a woman, as is her skin in representing the cosmetic.

By: Taara Pedersen, editor Qi beautySocial.com, product of Qi beauty International © copyright. All rights reserved. Qi beauty International. 63 Warrener Street Nerang, QLD. Australia

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