Why use Serums with Active Ingredients Vs Moisturizer

Only 20% of Ageing is caused by biological factors such as DNA, time and metabolism. The other 80%is down to environmental factors; UV light, smoking, pollution, stress and alcohol…

Reactive oxygen molecules (free radicals) contribute to cell damage, antioxidants are crucial to health and wellbeing of cells to assist in the natural defence and repair process. There are thee types of antioxidants; botanical (plant-derived); biological (meaning they’re made by the body or obtained through your diet); and bio-engineered.

Biologically engineered compounds have been emerging in skin care since 2010, and are featured in almost every skin care product available today. They are often referred to as ‘actives’. Most engineered compounds have been made to mimic naturally occurring compounds and support skin defences. Bio-engineered molecules are complex and multi-tasking, they have been created to mimic, behave or enhance the behaviour of organic anti-ageing compounds.

These are a few of the top Actives to look for in your skin care products…

Sodium Hyaluronate (Hyaluronic Acid)

Sodium Hyaluronate is vital to attract and retain moisture to the skin, effectively ‘plumping’ it from within. HA is made naturally within the body, however the production of this wonder compound decreases as we age. This molecule attracts moisture and has the unique ability to hold more than 1000 times its weight in water. Sodium Hyaluronate is featured in Hydrate Serum. Once applied, the serum assists in the natural repair process of skin by providing hydration and moisture. With regular use  skin is noticeably firmer, less dehydrated and has a clearer complexion.


Peptides need to be grouped with other peptides to function efficiently. Heptapeptide has been specifically selected for its ability to enhance the integrity of the skin and improve its function through the dermal-epidermal junction. The structure of this junction is one of the first places of the skin to be altered by ageing. Heptapeptide mimics the action of laminin-5 (organic), an important protein present in the basement layer of the skin and responsible for improving its function. The basement layer is where cellular communication, cohesion and cellular regeneration occur.

 Heptapeptide also stimulates the synthesis of integrins and keratins which are proteins produced in the epidermis and that are involved in the barrier function of the skin. They are involved in cell to cell adhesion, improving the skin barrier function and allow the skin to appear firmer. Heptapeptide increases the biosynthesis of collagen producing genes; Collagen I and Collagen III, which are  responsible for the extensive connective tissue that is found in the skin, lungs and vascular system. As part of the extra-cellular matrix, its main function is to create resistance to mechanical tension and provide skin support.


Known as ‘The facelift in a jar’, to appreciate the scope of this claim, it is important to distinguish between topical agents that reduce the appearance of wrinkles and the ones that reduce facial sag.

DMAE may be the first agent proven in a study to have a positive and lifting effect on facial sag. DMAE is a short for dimethylaminoethanol, but don’t let this name scare you. It is a naturally occurring substance that facilitates the synthesis of a neurotransmitter acetylcholine. This smart serum may stimulate the synthesis of phosphatidylcholine, an important component of cell membranes. Interestingly, DMAE reduced the accumulation of liposfuscin deposits inside cells. (a cellular pigment, suspected to not only be a byproduct of ageing but also contribute to the ageing process). Studies have shown that the affects of DMAE on skin tightening are noticeable, as it stimulates the muscles below the skin, thereby lifting the tissue


Matrixyl 3000 is used as an anti-wrinkle agent for its lifting effect on the skin. The ingredient itself is made up of two matrikines (palmitoyl oligopeptide and palmitoyl tetra peptide 7) that when blended, help maintain and restore skin appearance.

 Matrikines are restructure and repair messengers within cell activity. The generating of cell renewal slows down with ageing and contributes to the cause of wrinkles and lines. The characteristics of Matrixyl 3000 help to control skin cell activity by interacting with certain genes involved in the process of generating and renewing cells. 

Studies have shown that the effect of Matrixyl 3000 helps the skin by reducing aging effects and stretching of the skin. Matrixyl 3000 helps to rebuild the collagen under the skin’s surface which lessens or eliminates the appearance of wrinkles.

Introduce actives into your skincare routine with Qi beauty’s ActiV88 Serums.. See below for the list of active ingredients found in each Serum.

  • Anti-Age: Citrus Aurantum floral Water, Sodium Hyaluronate (Hyaluronic Acid), Eleutherococcus Senticosus (Ginseng) Extract, Tetrapeptide-7, Althaea Officinalis, Aspalathus Linearis, Acacia Senegal, Dimethylaminoethanol (DMAE), Acetyl Glutumyl Hepapeptide-1, Honey, Ubiquinone (CoQ10), p-Anisic Acid


  • Eye: Acetyl Tetrapeptide-5, Cucumis sativa extract, Centella Asiatica, Coffea Arabica (Coffee) Extract, Chamomilla Recutita (Matricaria), Equisetum Arvense Leaf Extract, Sclerotium Gum, Camellia sinensis (Green Tea) Extract, Senegal (Acacia) Gum, Eleutherococcus Senticosus Root Extract (Ginseng), Squalene, Glyceryl Caprylate, p-Anisic Acid


  • Hydrate: Aloe Barbadensis Leaf Juice, Glycerine, Citrus Aurantium (Bitter orange), Sodium Hyaluronate (Hyaluronic Acid), D-panthenol (B5 Vitamin ), Eleutherococcus Senticosus (Ginseng) Root, Acacia Gum, Honey, Silk Amino Acid, Hydrolysed Jojoba, Oryza Sativa (Rice) Bran Extract, Xanthan Gum, Malus Domestica (apple), Sodium Alginate, Crambe Abyssinica (Abyssinan Oil), Oleracea ( Portulaca Extract), Hyacinthus orientalis Flower, p-Anisic, Caprylyl Caprylate
  • Fade: Water, Arctostaphylos Uva-ursi (Bearberry) Extract, Sodium Alginate, GLYCYRRHIZA GLABRA (Licorice) extract, Coffee Arabica, Calendula Officinalis (Flower) Extract, Punica granatum (Pomegranate) extract, Malva Sylvstris (Mallow) Extract, Mentha Piperita (Peppermint) Leaf extract, Primula Veris Extract(Cowslip), Alchemilla Vulgaris Extract(Lady’s mantle), Veronica Officinalis Extract (Health Speedwell), Melissa Officinalis Extract(Lemon balm), Achillea Millefolium Extract (yarrow extract), Acacia senegal, Xanthomonas campestris (Xanthan) Gum, Malpighia glabra L. (Acerola) Extract, Chamomilla recutita (Matricaria) Flower Extract, Camellia Sinensis (White Tea), Rubus Idaeus (Raspberry) Seed Oil, Glyceryl Caprylate, p-Anisic Acid, Daucus carota sativa (Carrot Seed), Cananga odorata


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